About the company
Atai (اټۍ) is a Pashto word meaning “shop” or “store.” Inspired by our local language and culture, Atai brings shops, food, everyday products, local services, and accommodation together in one app. We’re building a digital marketplace for Khyberpakhtunkhwa, making everyday life easier by connecting people with the businesses and services around them.
The Atai app connects customers with local shops and service providers. You can order groceries and household goods, request food delivery, and book work such as a taxi ride, plumbing, electrical repair, a mechanic, a barber, carpentry, labour, or cleaning. Hotels and apartments are listed in the same app.
The company office is on Bypass Road, Mingora, Swat, Khyber Pakhtunkhwa, Pakistan. The product is made for the Swat Valley, and the people who use it live and work here.
Write to us at hr@atai.pk.
Who built the app
Atai is developed by Zirak Technologies, an AI and software development company focused on building intelligent digital solutions. With expertise in artificial intelligence and language technologies for Pashto, Urdu, and other regional languages, Zirak combines technology and local knowledge to build practical digital services that connect people with shops, services, and everyday essentials across Swat.
Our team
Ijazul Haq holds a PhD in artificial intelligence. His research covers natural language processing and cyberspace security. He completed the doctorate at Shanghai Jiao Tong University, which is ranked among the top 500 universities in the QS World University Rankings.
Registered with SECP
Atai (SMC-Private) Limited is registered with the Securities and Exchange Commission of Pakistan.
