This User Agreement is between you and Atai (SMC-Private) Limited ("Atai", "we", "us"). It covers your use of the Atai mobile application, the website atai.pk, and the related services.
By creating an account or using Atai, you agree to this User Agreement and to the Privacy Policy. If you do not agree, do not use the app.
1. The service
Atai helps you find and request local goods and services in the Swat Valley, including shopping, food delivery, trades and transport, hotels, and apartments. Shops and service providers are independent of Atai. We provide the app that connects you with them.
2. Your account
You must give accurate contact details when you register. You are responsible for activity on your account and for keeping access to your email and phone. Tell us at hr@atai.pk if you believe someone else is using your account.
Atai is not intended for children under 13.
3. Orders and bookings
When you place an order or request a service, you are asking a shop or provider to fulfil it. Availability, price, quality, and timing depend on that provider. Atai may share the details needed to complete the request, such as your delivery address.
Atai does not process or store your payment card or other payment information through the app.
4. Acceptable use
You agree not to:
- use the app for anything unlawful
- interfere with the app, its users, or its providers
- upload content you do not have the right to share
- misrepresent your identity in a way that harms another person
We may suspend or close an account that breaks this agreement or puts other users at risk.
5. Your content and our content
You keep ownership of photos and text you submit. You give Atai permission to use that material only as needed to operate the service you requested.
The Atai name, logo, app, and website belong to Atai (SMC-Private) Limited. You may not copy them for your own product.
6. Privacy
How we handle personal information is described in the Privacy Policy. Location, camera, and photo access are used only for the features that need them, and you can turn those permissions off in your device settings.
7. Account deletion
We respect your right to control your personal information. If you would like to delete your Atai account, you can request account deletion by contacting us.
How to delete your account
To request deletion of your Atai account, please send an email to:
Please send the request from the email address associated with your Atai account. This helps us verify the account ownership and process the request securely.
What happens after your request
- We will review and verify your account deletion request.
- We will process the deletion of your account and associated personal information.
- Certain information may be retained where required or permitted by applicable law, including information that may be necessary for legitimate business or legal purposes.
Future updates
We plan to introduce an in-app account deletion feature in upcoming releases of Atai. Once available, users will be able to request account deletion directly from within the app.
8. Disclaimers and liability
The app is provided as it is available. We work to keep it running, but we do not guarantee that it will be uninterrupted or free of errors. To the extent allowed by the law of Pakistan, Atai is not liable for indirect or consequential loss, or for the acts of an independent shop or service provider.
9. Changes
We may update this agreement when the service or the law changes. The date at the top of this page will change when we do. Continuing to use Atai after an update means you accept the revised agreement.
10. Contact and governing law
This agreement is governed by the laws of Pakistan. Questions about these terms can be sent to hr@atai.pk, or by post to Atai (SMC-Private) Limited, Bypass Road, Mingora, Swat, Khyber Pakhtunkhwa, Pakistan.